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Management Team
Manu Chatterjee : Chairman and CEO.
Pepi Edlinger : VP Business Development and Sales
Sonali Singh : Vice President Product
Salig Chada : Vice President Government Services
T.R.Kannan : Director Of Technology
Manu Chatterjee - Chairman and CEO
Mr. Chatterjee, Chairman and Cofounder of Advanced Software Design Inc., is an entrepreneur
who has dedicated the last 25 years of his professional career in
pioneering the knowledge-based enterprise solution methods, which
has helped many of the fortune 500 companies in the process, power,
building and energy sectors to stay competitive and reengineer their
entire work process for much higher profitability.
Mr. Chatterjee has completed his post graduate work from University
of Washington and is also a registered professional engineer, accredited
general engineering and building contractor in the state of California
for the last 20 years. Before joining ASD in 1985, he held various
senior management level positions within Bechtel, a world's leading
engineering Construction and Management Company. He established
Bechtel's lucrative high-end total plant engineering and software
solution business in Japan, which he helped to grow from a few thousand
man-hours to over million man-hour projects.
Mr. Chatterjee has authored and presented over 50 papers in world
conferences, discussing innovative software solutions to reduce
cost of buildings and all varieties of plants. At Bechtel, he was
a recipient to numerous awards, one such award for his contribution
in improving productivity for the engineering and construction industry.
He had also offered professional degree courses for the building
industry, at the University of California in Berkeley, for five
years. Mr. Chatterjee continues to routinely advise city-planning
commissions on project safety.
As an early proponent of global e-Commerce, he has been involved
with standardization of Plant model and business data as part of
ISO activities. Two years back, MITI, the highest Japanese government
agency of commerce and trade entrusted ASD to develop their first
enterprise information system, a new breed of knowledge warehouse
which is flexible and intelligent enough to enable any vertical
industry to engage in B2B E-Commerce.
Mr. Chatterjee has worked closely with Sun Microsystems, to
transform ASD as Sun's lead enterprise application Integrator, for
their Commerce ready .COM center. ASD/Entecon is a registered partner
of Sun Microsystems for vertical business solution integration and
proof of concept lab for manufacturing, Telco and its financial
market. ASD/Entecon's solution is the key factor for Sun's expansion
of enterprise server sales within companies such as TI, Owens Coning,
and possible Hitachi.
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Pepi Edlinger – VP Business Development and Sales
Pepi Edlinger has over 37 years experience in Engineering, Project Management and Information Technology consulting. Before joining ASD Global as VP for Business Development & Sales, he was responsible for the technology and solution showcase at Sun Microsystems' Executive Briefing Center in Menlo Park.
Prior he was Corporate Chief Engineer for the Bechtel Corporation in San Francisco and has worked over 27 years in Engineering, Design and Construction of power plants and industrial process facilities. During his carrier at Bechtel he was chairman of PlantSTEP Inc. a consortium of plant owners and engineering companies dedicated to the creation of ISO STEP 227 (3D Plant Model data exchange standard).
He started his engineering career as an engineer with Siemens A.G. in Germany right after receiving his degree in Electrical Engineering from the Higher Institute of Technology in Salzburg, Austria.
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Sonali Singh - Vice President Product
Sonali earned a BS in Materials and Chemical Engineering from Cornell
University. Soon after she joined ASD in April, 1996, and embarked
upon an dynamic career building knowledge-based products and solutions
for ASD.
Combining this educational background and work experience with a
unique ability to motivate and inspire, Sonali directs the development
and operations of the ePlant Solutions suite of products, services
and solutions. Sonali started as a member of the development team
and quickly found her niche for designing and packaging a solution
as a commercial application. By responding to client requests and
utilizing innovative technologies and algorithms, an alpha product
was developed into a production tool.
Today, she continues building new solutions and products based on
the changing needs of an old economy business migrating to a new
economy enterprise. She envisions ASD as the premier provider of
cutting edge technology with deep roots in the engineering domain,
and a true focus on customer driven solutions.
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T.R.Kannan - Director Of Technology
TR Kannan joined as Director of Technology after completing his Ph.D. in Mechanical Engineering at Indian Institute of Technology(IIT) Madras. He will be the technical head of Product Development and Management team in ASD. Earlier, he was working as Assistant professor in an Engineering College and has published research papers in International Journals and Conferences in the area of CAD/CAM/CIM.
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Salig Chada - Vice President Government Services
As Manager of Business Development and Strategy for ASD Inc., Salig Chada is responsible for the management of marketing support systems, business development operations, industry relations and alliances, and strategic planning and competitive analysis, for State and Local and Aerospace and Defense Business Units.
Previously, Mr. Chada was Asst. Manager at Citigroup. He assumed a diverse and critical role to the organization, overseeing Credit Card Operations including credit control and verification as well as quality control and assurance. Mr. Chada’s strength in customer relations propelled him into the role of addressing high value customer queries and complaints. He was also responsible for hiring and training staff.
Mr.Chada holds a Master of Arts degree in Economics and a Master of Business Administration in Finance and Marketing.
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